Amazon Prime Day is the company’s big business event, when devices sometimes hit sale prices for a few hours – and deals span across days. Prime Day 2021 does not yet have a firm date, but the event, typically held in July, can move up to a month earlier – until June.
Amazon usually holds its shopping event, Prime Day in July
The date change is reported by Recode, which cited sources as saying the sell event could occur at the end of this month.
While Prime Day is typically a summer event, Amazon has moved the multi-day shopping event to fall 2020 amid the Covid-19 pandemic. Last year, the online retailer hosted Prime Day 2020 for two days in October. But in 2019, the event took place in July, as it did in 2018, 2017, 2016, and 2015 – the first year Amazon has hosted the shopping day to celebrate the company’s 20th anniversary.
But given the experience of Amazon in 2020, which hosted the sales event in October, the company could give Prime Day a second round in the fall, according to the same sources. This would presumably give Amazon a second boost, and also allow everyone to shop at the start of the holidays, as they did last year.
Offers for the event are wide, focused on areas ranging from tech to fashion. The company also usually offers ways to earn pocket money, as it did in 2020, to invest when selling. But Amazon’s own product lines are typically front and center, including its own smart home devices like Amazon Alexa speakers like the Amazon Echo.