Consumer Tech Survey reveals increasing use, declining confidence

by Apr 15, 2021Safety



SW Home Tech Survey 2020 1.1 featured

By 2021, most Americans are worried about criminals watching them online and via smart devices. Since 2019, fears of surveillance by criminals and the government have declined, but concerns about surveillance by companies have increased.

Although concerns about criminal activity have declined over the past year, crime remains high. The latest figures from the Internet Crime Complaint Center (IC3) report more than $ 3.5 billion in cybercrime losses and an average of 1,300 victims every day.1 And the biggest data breaches steal billions or hundreds of millions of data points about individuals and businesses.2

Over 61% of Americans are also concerned about being monitored by companies and the government. Taking into account its own, the government plans to spend nearly $ 19 billion on cybersecurity by 2021.3)

Companies use our data in a variety of ways, from improvements to their products and services to external marketing. Understanding how data streams get complicated pretty quickly, which is partly why Big Tech’s power faces control.

Attitudes to surveillance vary, but according to Pew Research, only 40% of Americans think it is acceptable for the government to monitor ordinary American citizens.4 However, almost 85% of our respondents want the police to check their devices if they experience a crime.

Data tracking, surveillance, and surveillance can be useful for a variety of reasons, but Americans generally want ownership of their data and privacy.

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