For most of us, a color is a color. We have our favorites, we have colors that make us feel good and others that we are not happy about. But not many people think too deeply about the colors they choose to paint their house.
But Pantone is different. Every year they find a color that means something to them. From gender equality to spirituality, Pantone always manages to find a deeper meaning in theirs This year’s color choice.
This year may be their most unique and heartfelt color combination yet, which is exactly what we need. But let’s first go over last year’s election and the significance behind it in a time we like to call “the calm before the storm.”
Last year’s color of the year
At the end of 2019, we could not have predicted the gloomy year that 2020 would be. The color that Pantone chose was Classic Blue. Leatrice Eiseman, CEO of the Pantone Color Institute, had beautiful words to say about this color.
“We live in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and reliable shade of blue that we can always rely on. Penetrated with a deep resonance, the PANTONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and endless evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenges us to think deeper, increase our perspective and open the flow of communication. ”
Although Leatrice did not know what 2020 would hold, she had wise words to say. We all needed an anchor, a sense of stability and an ability to expand our horizons. We should not let our own prejudices dictate what we choose to believe.
When we hear something or see something, we need to use the facts we find consistent and our own empathy. Leatrice Eiseman knew this. With such wisdom, it made us wonder what she will choose in 2021. Well, the wait is over because the color is chosen.
Color of the year 2021
According to Pantone, this year’s color is “A color marriage that conveys a message of strength and hope that is both enduring and uplifting.” This marriage is a marriage in two colors that captures our hopes for 2021.
The two colors are Illuminating and Ultimate Gray. The point is, the two colors are contrasting, yet they come together to support each other. This is exactly what we need in 2021. They meet and support each other.
The year 2020 showed us division and conflict. But 2021 gives us hope. Eiseman’s words say it perfectly.
“The association of a lasting Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by courage,” she explained. “Practical and solid, but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is important for the human spirit. In 2021, it became clear that there is a deeper understanding of how much we need each other. Our connections and relationships with others give us the emotional support and fill us with gratitude. ”
Truer words have hardly been spoken. Who knew a paint color could hold so much truth, love and conviction? That’s why we have companies like Pantone. To make sense of even the seemingly menial things in our lives.
Bright, warm, hopeful. These are words that come to mind when we think of yellow. Illuminating is one of the brightest yellows on Pantone. In general, yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, memory, intellect, honor, loyalty and joy.
The lighter yellow, the more meaningful the color. That’s why Illuminating is so strong. The word alone is like a beacon of darkness leading us to safety, security and our home.
For more info on yellow and what colors go well with it, see this article for inspiration. Yellow shares its brightness with us, we might as well soak it up!
Stable, elastic, smart. These are words that come to mind when we think of gray. Ultimate Gray is no exception. Gray is a color of compromise and unity. It contains equal parts black and white, signaling a wonderful union.
It is also the most diplomatic color and least offensive. The color gray is soothing and elegant. It can make us feel safe, understood and taken care of. Unity and protection are two things we need in 2021, which is why Ultimate Gray is so perfect.
Gray deserves praise as it is often underestimated. Check out this article for more information on how to use gray in your home. Gray suits almost any color, but it’s always nice to find the “sweet colors” that fit perfectly.
The practical side of this year’s color
As wonderful as the emotional and psychological side of Color of the Year is, Pantone assures us that they also choose the color for practical reasons. The company influences product development in several industries, not just interior design.
The selection process for Pantone Color of the Year is not only about meaning, but also about trends. Pantone’s color experts at the Pantone Color Institute search around the world to find the perfect color for the year.
They browse the internet, they experience different cultures, and they look at what is beginning to develop. They focus on the entertainment industry as well as fashion, popular travel destinations and even trend technology. Yes, even video games.
Every company should pay attention to these words and put both their practical minds and empathetic hearts to work. We need every type of person in every industry, and we need every person to use both practical and emotional strategies.
Just as much reflection and analysis goes into choosing the color of the year as the heart. When it comes to our own role in this process, we must also put both our hearts and minds into our efforts.
Color merchandise of the year
Why not remember the new year and the message Pantone brings with a piece of merchandise. These items can be purchased at the Pantone store and are all quite affordable. Which topic speaks to you?
Color of the year Espresso Cup
Every day we wake up and we start a new beginning. There is nothing like a cup of coffee in the morning to give us that energy and hope for the new day. Therefore, a coffee mug is a perfect element for a memorabilia of the color of the year.
Note: these cups are not the standard size. They are espresso cups and are four ounces rather than the standard twelve ounce mug. Each pack contains only one mug and it’s cute!
Color notebook of the year
If you do one thing this year for yourself, keep a diary. Commit to once a week. Write down your thoughts, feelings, and hopes for the future. You will be amazed at how therapeutic it can be. Not to mention how great it is to read it all next year.
Color of the year Thermo Cup
There is nothing like a hot cup of soup that lights up your day and keeps you warm. These thermo cups keep hot drinks warm in the winter and cold drinks cool in the summer. Their insulation is first class and the shape of the cup makes it easy to hold.
This year’s color keychain
If 2020 has not been kind to you financially, consider a keychain to remember 2021 and the hope that the colors inspire. This is their cheapest item of Color of the Year and is one that you can always carry with you.
Color of the year Classic mug
If you get someone a gift, consider the classic mug Pantone of the Year. When you do not know what type of gift someone wants, a classic mug is perfect. Not everyone uses a thermos or a journal, but everyone uses coffee mugs.
Our role in this year’s color
Sometimes we need to be enlightening and let our voice be heard and our faces seen. We need to stand out and stand up for what we believe is right. We need to accept help from others when we need it.
Other times we have to be Ultimate Gray. We need to support others, our presence must be felt but not seen or heard. There is nothing wrong with being gray for other people’s yellows sometimes.
The year 2021 is a symbol of hope for billions of people. We can be part of that hope. All we need is to pay attention to Leatrice Eiseman’s words and step up and come together in unity.
How many people are now using PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Lights to remodel their house in 2021?